Ian Ayres examines the tools that people can use to keep their goals on target in his book Carrots and Sticks from Random House Audio. Read by John H. Mayer, this set is an unabridged recording.
Here’s what they have to say for themselves:
In Carrot and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the lessons learned from behavioral economics–the fascinating new science of rewards and punishments–to introduce readers to the concept of “commitment contracts”: an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America. As co-founder of the website stickK.com (where people have entered into their own “commitment contracts” and collectively put more than $3 million on the line), Ayres has developed contractsâ€”including the one he honored with himself to lose more than twenty pounds in one yearâ€”that have already helped many find the best way to help themselves at work or home. Now he reveals the strategies that can give you the impetus to meet your personal and professional goals.
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