So Variety reports that having seen first quarter box office go up, largely due to the extended 3D ticket prices attached to the long legs of Avatar and the decent legs of Alice in Wonderland, cinemas are going to jack up your 3D ticket prices even more. Why? Because one of the few things you can get at a cinema that you can’t get at home–at least not for a reasonable price–is the chance to see a digital 3D film. So desperate for cash, they’re going to see a 25%+ hike, and you guys in Los Angeles and New York can expect $5 tacked on to your tickets.
The question is how much is the cinema-going public willing to take? Avatar was bloody Avatar and you’re not going to see that sort of performance again anytime soon. Alice was a combo of Disney, Johnny Depp and Tim Burton. So in other words, they were films the cinema-going public was going to see anyway. I think either film would have been worth seeing on the big screen had they not come out in 3D.
[ad#longpost]But here’s the question: would you go to see a film just because it’s in 3D? On one hand, you have Shrek Forever After and Toy Story 3 coming. But let’s face it: they already have an audience. Is somebody really going to pay anything, much less an extra $5, to see Step Up 3D? Does anyone give a rat’s ass (or a jackass’ ass) about Jackass 3D? And yes, I know–I don’t even have to look up their production budgets to know that the 3D aspect is probably the most costly part.
On the other hand, look backwards: Green Zone 3D. Does that entice you to go see something that, good film or no (I haven’t seen it), just screams I Can’t Believe It’s Not Bourne?
I don’t see anything on the horizon that looks like an Expensive 3D Train Wreck–yet. Granted, Yogi Bear looks that way to me, but I never expected Alvin and the Chipmunks to turn into a live action franchise, so what the hell do I know? But I think all we need is a couple of bigass 3D box office bombs and then things will stabilize.
In the meantime, I’m curious: what is your opinion? Do you care? Does your wallet care? Is the extra $3-$5 worth it for the 3D experience? Or on some films do you simply not give a damn? Does the whole “3D” stamp make you salivate for films? Or are you already over the whole 3D business? Did anyone actually see Battle for Terra? I wonder…