I had all but forgotten Action Max, the lightgun-“interactive” gaming system created by Worlds of Wonder. Yes, the same Worlds of Wonder who gave you Lazer Tag and Teddy Ruxpin. But I don’t include this for its retro gold value. I give you this as part of our ongoing Monday Morning Mental Sorbet series, to help prep your brain for the madness of the work week that is to come. And this might start off goofy, but then it descends into a Dave Bowman-through-the-light-tunnel insanity that, coupled with the cheap puppetry, would make even Kubrick suggest the makers switch to decaf.
Two awesome thoughts. First, what if it’s the dog that ran into the house first that was the actual hero of this first person shooter? And second, what if that evil laugh at the end means you just fought for the wrong side? Terrifyingly, there’s an Action Max emulator.
Found thanks to Everything is Terrible.
If you don’t know what the hell all that was about, here’s the commercial.
For more, here’s the calibration bit from .38 Ambush Alley:
And here’s the commercial. Audio’s not great, but you can see at the end what market they were going for…if it wasn’t already obvious. You’ll notice in the commercial the device that sits in the lower right that registers your “hits.”
Now compare that tech with the more recent stuff you can do. Brain destroying, so it is. Welcome to Monday!