Pepsi Raw in the UK

Well, that’s disappointing. As we mentioned last year: cane sugar Pepsi, aka Pepsi Raw, was in the works. We were excited about this not because we’re Pepsi fans. No, Pepsi tastes like stale Coke. Although it’s not as bad as RC, which tastes like stale Pepsi. No, we wanted this because it might encourage Coke, who we’ve been yelling at for a while about doing a cane sugar version themselves (Coca-Cola Prime! Do it).

Now, we learn that Raw has been rolled out…exclusively to the Brits. And it’s even more of an interesting remix than we first thought:

Traditionally, Pepsi contains fructose corn syrup, sugar, artificial colourings, phosphoric acid, caffeine, citric acid and natural flavours. In comparison, Pepsi Raw has only natural ingredients including apple extract, plain caramel colouring, coffee leaf, tantaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water.

Fascinating. We’d be fine just losing the high fructose corn syrup, but we’ll try anything once.

All we can say to our friends across the pond is: ball is in your court. I know this is a hellacious sacrifice to ask of you, but in support of your less fortunate brothers and sisters over here and elsewhere…(deep breath)…buy Pepsi products. I don’t say such things lightly. But watching Pepsi succeed is about the only way to get Coke to do anything sensible.