Scientific American has published a list of colognes that would exist if scientists had their own fragrances. It’s pretty damn funny–what you would see if scientists were celebs instead of “entertainers.” And honestly, you’d watch the hell out of a reality television show that had Richard Dawkins and Phillip E. Johnson living together in a house for six weeks, wouldn’t you? Admit it.
Anyway, as an example, the tagline for Stephen Hawking’s “Universe” cologne is “You don’t have to understand it.” Brilliant.